Pages a corporate website should have

The purpose of a corporate site is to quickly answer the visitor's question: "What does this company do and how do I reach them?" The pages below are the basics for most businesses.

• Home page: a headline that explains what you do in a few seconds, with links to the relevant pages
• Services or products: clear pages explaining what each service includes and who it is for
• About us: the section explaining who the company is, how it works and what it values
• References: real and approved work
• Frequently asked questions: short answers to recurring questions
• Contact: phone, email and form; ideally map and working hours
• Privacy and cookie texts: pages explaining how personal data is used

Things to watch when writing

• Use concrete, verifiable information instead of exaggerated slogans
• Every page should end with a clear next step (call, fill in a form)
• Don't repeat the same information on multiple pages

Starting small and expanding pages over time is better than empty or half-finished pages.

This article is for general information. We recommend consulting the relevant specialist for legal, financial or technical decisions.