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Explanatory articles on websites, e-commerce, custom software, digital advertising and AI automation.

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Digital Advertising · 5 min read

What is conversion tracking? How do you measure ad spend?

Conversion, CPA and ROAS concepts and simple calculations to see what a visitor from an ad does.

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Calculators

Calculate the numbers quickly

Free tools that run in your browser for price and profit margin, VAT and advertising return (ROAS / CPA).

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Price and profit margin calculator
VAT calculator
ROAS and CPA calculator

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